For years Bakers Delight has kept it's dirty secrets out of the spotlight leaving a pathway of destruction in it's wake. This website is a must read for anyone contemplating buying or working for a franchise like Bakers Delight. For over one hundred franchisees bankrupted over the last few years and hundreds of others still stuck in the system holding on to what is left of there investment it's too late. Don't be fooled by the glitter and glamour. Bakers Delight is a company that has it's roots deeply embedded in it's cult-like beginnings of control and deception. Last week the Parliamentary Joint Standing Committee on Corporations and Financial Services announced they were conducting an inquiry into franchising. This is a federal level inquiry and is Australia wide.
Bakers Delight has attempted to censor the information contained within this website by filing a complaint with The World Intellectual Property Organization(WIPO) .
Any enquiries contact Andrew Must read links the FranchiseFool: Understanding franchising by Les Stewart MBA The Blue Mau Mau Website: A reference point for anyone contemplating buying a franchise Great Quotations Timothy Bates “Knowledgeable scholars who study franchising issues routinely express contempt for the failure rate statistics publicized by franchisors. Francine Lafontaine, for example, states ‘one of the major selling points of franchising to franchisees over the years has been the statistics vehiculated by the trade press on the very low failure rates of franchised businesses compared to independent operations. These statistics never had real scientific basis’ (p. 14, 1994). Such criticism does not deter the industry.” "Franchisees have it easy, right? Somebody else comes up with the idea, provides training, helps with site selection, and offers other advice and services. The fact is, on closer examination your future as a business owner will be a lot brighter if you run your own company" Look before you leap, The Center for Economic Studies, U.S. Bureau of the Census, Wayne State University, Detroit, Professor Timothy Bates. What Bakers Delight say! "The strength, reputation and proven business formula that characterises the Bakers Delight franchise network contributes to a healthy business success rate of over 90%, compared to an independent small business with a 20% chance of success in its first five years of operation". Bakers Delight press release 2008 Gillian K. Hadfield For many chain builders franchisees serve as cannon fodder, foot soldiers to be expended in battle. If the company thinks there might be a market for a product in a certain area it can find operators who will invade the community. If the experiment fails and the franchisees go bankrupt, well, that’s too bad – in business there are always risks. In thisway tens of thousands of individuals have lost their investments. Roger Gillespie Roger Gillespie made a presentation in February 2008 to the productivity commission inquiry |
