The Bakers Delight Franchise
The truth behind the Bakers Delight Franchise
The Bakers Delight Franchise
The truth behind the Bakers Delight Franchise
For years the Bakers Delight franchise has kept it's dirty secrets out of the spotlight leaving a pathway of destruction in it's wake. This website is a must read for anyone contemplating buying or working for a franchise like Bakers Delight. For over fifty franchisees bankrupted over the last few years and hundreds of others still stuck in the system holding on to what is left of there investment it's too late. Don't be fooled by the glitter and glamour. The Bakers Delight franchise is a company that has it's roots deeply embedded in it's cult-like beginnings of control and deception. Due to an overwhelming need for all ex franchisees to tell their story, I have now added a blog. If you would like a particular franchise category and issue added drop me an email. andrew@bakersdelightlies.com The Bakers Delight Franchise has attempted to censor the information contained within this website by filing a complaint with The World Intellectual Property Organization(WIPO) .
Any enquiries contact Andrew Austin Must read links the FranchiseFool: Understanding franchising by Les Stewart MBA The Blue Mau Mau Website: A reference point for anyone contemplating buying a franchise Great Quotations Timothy Bates “Knowledgeable scholars who study franchising issues routinely express contempt for the failure rate statistics publicized by franchisors. Francine Lafontaine, for example, states ‘one of the major selling points of franchising to franchisees over the years has been the statistics vehiculated by the trade press on the very low failure rates of franchised businesses compared to independent operations. These statistics never had real scientific basis’ (p. 14, 1994). Such criticism does not deter the industry.” "The strength, reputation and proven business formula that characterises the Bakers Delight franchise network contributes to a healthy business success rate of over 90%, compared to an independent small business with a 20% chance of success in its first five years of operation". Bakers Delight press release 2008 Gillian K. Hadfield For many chain builders franchisees serve as cannon fodder, foot soldiers to be expended in battle. If the company thinks there might be a market for a product in a certain area it can find operators who will invade the community. If the experiment fails and the franchisees go bankrupt, well, that’s too bad – in business there are always risks. In thisway tens of thousands of individuals have lost their investments. Roger Gillespie Roger Gillespie made a presentation in February 2008 to the productivity commission inquiryin his dual roles as president of the Australian Retailers Association and executive chairman of Bakers Delight Holdings Ltd. Roger Gillespie discusses landlord rebates and unequal bargaining positions. The ARA states that there is a Master-Servant culture that exists in tenancy relationships. Mr Gillespie goes on further to define the people under licences as "modern day slavery". "They are locked in their". Mr Gillespie then states "You are dead right". "They have (tenant/franchisee) put their one, two or three hundred thousand into buying that location". "I'm not going to let it go because I mortgaged my house to get it and so they will work 12 hours a day until their marriage breaks up and they sick because they have got to adjust by abusing drugs or alcohol or whatever and the whole thing falls in a heap". "Then the next sucker comes along and says, Oh, thats a good idea, I will go in there and make a fortunate and everyone lives in hope". In his own words, from his own experiences, the executive chairman of Bakers Delight has just perfectly described churning.
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